The Pains of Doing Online Business in Africa

Take it or leave it, Africa is a great continent. It is my beloved continent with an estimated population of 1.216 billion people.

There are about 7 billion people with unique talents, knacks, knowledge, and ordeal. God bless humanity.

So, if you think of the right business to sell your goods or services, come to Africa.The Pains of Doing Online Business in Africa

This is the confident part of this history. It is good to begin 2017 on a positive, confident level.

Now, give us come down to the world. Nature has started digital. But, Africa is still slow in moving from analog to digital age.

Corruption, illiteracy, poverty, shortage of social amenities, scarcity of confidence, shortage of lore on what it takes to run a business online, are some of the factors militating against Africa and Africans.

Internet penetration is 28.7 percent on my beloved continent. Likened to North America with 89 percentage penetration rank, this is a far cry.

This necessitates Northern America with an estimated person of 579 million people is more digital than Africa. But, Africa has world markets. In fairness, ventures are endeavoring in the continent.

Lots of Africans know little or nothing about online business and think that people who do businesses online are either fraudsters or criminals.

This is not true. There are genuine and bogus business owners everywhere, internet inclusive.

Trust has also made it impossible to do business online. With the world becoming a world home, business owners do not need to meet physically to transact business. “There wasn’t” restraints in this digital age to feeing businesses.

Everything and anything could be sold online and money in local and foreign currencies transmitted from one region of the world to the other.

But, my good friend in Lagos, Nigeria, who has originals degree from one of the oldest universities in our country know little or nothing about rolling an online business.

We were discussing yesterday and he told me bluntly that he knows next to nothing about online business.

So, he is comfortable moving his vehicle percentages from one arrange to the other in search of customers.

This is the aches some of the online business owners are going through in Africa with great potentials.

But, the stings of not doing enough patrons from Africa for your business are a guiding stage. Even as the Bible says, this will pass away.

Therefore, in 2017, I am positive that more and more business owners will overcome the sufferings of going from analog to digital in Africa.

I get the feeling deep down that ten years down the line, the narration will change for the better and internet penetration in Africa will rise.

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